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Danielle Steel, Elizabeth Arden Launch New Fragrance

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By: Jamie Matusow

Editor-in-Chief

Danielle Steel celebrated the launch of her new fragrance Danielle by Danielle Steel with Elizabeth Arden Inc., the company that developed and markets the scent, at a celebration in New York City. Author Danielle Steel, known for her best-selling novels, wanted to introduce her readers to another dimension of her creative life and collaborated with Elizabeth Arden on the development of a new fragrance.

In September of 2005, Elizabeth Arden signed an exclusive global licensing agreement with Danielle Steel to develop and market her own line of fragrance products. Danielle by Danielle Steel is launching in select department and specialty stores.

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